our Story


John Vlahakis Founder & CEO

We are all dependent on planet earth. It protects us, feeds us, and keeps us whole. Here at earthy we are hoping to do the same for you and your loved ones. earthy will create products that bring harmony and balance to the everyday. We have begun this journey with items for your home and body. As Hippocrates once said, “do no harm”, and our products will do no harm to home or body. Our raw materials are from the earth itself. We seek to use ingredients that are plant derived, gmo-free, organically certified when possible, and sourced from domestic suppliers to keep jobs in our local communities. Our products will provide the highest efficacy and performance that you would expect from the best things found on earth. Thank you for joining us in building a better planet.


earthy defines its products in the following manner

What does plant derived mean? Our definition of plant derived means that the chemicals we use in our products begin from a plant. Certain ingredients that are derived from a plant source do not necessarily end up in our product as the original plant. Plants provide us with a variety of benefits. Many of the benefits derived from plants are processed and refined by man to create by products from the plant derivatives. Plant derived means that the ingredient being used in this product may have started as a plant, but has been refined and processed into an ingredient that helps the product perform its purpose.

What does non-toxic means? For earthy non-toxic means that the product you use should not cause a reaction to you that could severely impact your health and wellness. Most of our cleaners might cause eye irritation, and possible skin irritation, depending on your personal sensitivities to cleaners and fragrances. The fragrances we use come from natural sources, and are not synthetics. But, some people may have a reaction to a fragrance, or to the chemicals used in our products. Those reactions should not be non-toxic to people that would result in serious injuries. Our belief that our products are non-toxic is based on the safety data sheets we receive from our suppliers on the ingredients we use in our products.

What constitutes biodegradability? Our definition is that all earthy products will eventually biodegrade within the environment over time. For our products to biodegrade once they enter the waste stream depends on the amount of sunlight, air, and water present once the product is used. Microbes within the environment will eventually eat our ingredients. How fast depends on the above-mentioned factors.

Greywater safe means that if you use a water catching system within your home for your laundry machine, or sinks; the combination of our product and the water left from using our product can be re-used in grey water applications. Most grey water applications include washing vehicles, flushing toilets, and watering plants.

Non-GMO? We state on our labels that we do not use genetically modified ingredients in our products. Our raw material suppliers have provided us with letters stating that the ingredients we use in our products have no been genetically modified or altered in any manner.

Are earthy products gluten free? According to our raw material suppliers, yes, none of our ingredients contain gluten.

earthy products have been certified cruelty free by Leaping Bunny and registered Vegan with the Vegan Society. earthy is also a Certified B Corporation. All earthy raw materials are sourced locally, and all earthy products are manufactured locally as well.



earthy is officially a certified B Corporation. Certified B Corps meet the highest standards of overall social and environmental performance, transparency and accountability. B Corps, also known as Benefit Corporations, are legally obligated to generate social benefits through their activities, consider their company’s impact on stakeholders in their decision-making processes, objectively assess their social and environmental impact, and be transparent about their performance. Today there are over 2,100 certified B Corporations around the globe. We are proud to join the B Corp community in redefining success in business, so that one day everyone uses business as a force for good.